About
Context
Intermediate gym-goers are one of the most underserved segments in fitness tech. They're consistent, data-literate, and motivated — yet every major workout app treats them the same as beginners. They track everything and understand almost nothing about what it means. The market has data. It doesn't have interpretation.
Problem Statement
How might we design a workout tracking system that turns raw gym data into clear, actionable decisions, eliminating guesswork through intelligent, explainable guidance?
My Role
Solo designer — end-to-end. UX research · Product design · Brand identity · Design system · Hi-fi prototype
Outcome
Grounded in a 47-study systematic literature review + primary user research
Presented and defended before jury at UID — received distinction-level feedback
Brand identity — logotype, logomark, voice & tone guidelines
Complete design system: color tokens, typography scale, component library
Fully designed hi-fi prototype across 14+ screens — home, workout, progress, recovery, AI chat, onboarding
( 00-01 )
THE PROBLEM
My first problem statement was predictable: intermediate gym-goers lack effective ways to track and analyze. It implied the solution was better tracking. I was wrong about the diagnosis. People weren't failing to track, they were tracking obsessively and still walking out confused. The fitness app market isn't failing for lack of features. It's failing for lack of meaning.
( 00-02 )
THE RESEARCH
( 00-03 )
THE DESIGN
Key decisions — with the reasoning behind each
The product — screen by screen
Screen 02 · Progress
Screen 03 · Ai Chat
Screen 03 · Ai Chat
( 00-04 )
THE BRANDING
Most fitness apps lean on aggression, high contrast, urgency, imagery. Chad's user isn't someone who needs hyping up. They need a system that thinks clearly and explains itself. Precision over energy. Restraint over exuberance. The brand reflects the user it's designed for.
Asymmetric flexing figure. Intentionally imperfect — human imperfection as an honest brand signal.
( 00-05 )
THE REFLECTION
The most meaningful shift wasn't a design decision. It was a conceptual reframe, from data collection to data interpretation. Once I made that shift, every decision had a clear test: does this make data more interpretable, or less?
The recovery finding is the decision I'm most satisfied with. It sounds obvious in hindsight, of course recovery affects training, but no existing app was treating it as a first-class input. Surfacing it on the home screen wasn't a feature addition. It was an acknowledgment that half the picture had been missing all along.
The plateau notice taught me something about what UX copy actually does. No amount of better visualization would fix the problem. The fix was a sentence, written to land emotionally before informationally. That's not UX writing as polish. That's UX writing as product decision.
( 00-06 )
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